10 posts tagged with "product management"

Conjoint Analysis

A simple way to assess how much consumers value a product feature would be to directly ask the question. However, there are a few problems…

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Creative Selection

After making the shift from computers to personal technology, Apple emerged as one of the most successful enterprises in the world. In his…

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Design Thinking Fundamentals

What is Design Thinking? Design thinking is a user-centered, creative, and collaborative problem-solving methodology. Design thinking also…

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Empathaizing to Understand the Problem

Initial Problem Description The very first step in the design thinking process is for the design team to find out more about the problem. In…

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Good Product Managers vs. Bad Product Managers

Good product managers know the market, the product, the product line, and the competition extremely well and operate from a strong basis of…

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How to Define Your Product Strategy

The DHM Model Product strategy answers the question, “How will your product delight customers, in hard to copy, margin-enhancing ways?” The…

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Ideation and Synthesis

Divergent and Convergent Thinking Once you’ve done enough research to feel confident about your understanding of the problem definition, you…

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Product Market Fit

How do you know when you have product-market fit? The classic answer is that, if you’re asking, you don’t have it. What tends to happen when…

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Prototyping and Testing

Your Prototype is a Hypothesis In science, a hypothesis is a proposed explanation of a phenomenon. Even more important, for a proposed…

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The Lean Startup

Old management methods don’t work well in startups. Planning and forecasting are only accurate when based on a long, stable operating…

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