5 posts tagged with "marketing"

Branding

Perception is the process of developing an interpretation of a stimulus, or in other words, deciding what a stimulus means. It is perhaps…

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Conjoint Analysis

A simple way to assess how much consumers value a product feature would be to directly ask the question. However, there are a few problems…

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Customer Centricity

Product-centric companies are focused on making the best product for their customers. The have a product-oriented organizational structure…

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Marketing Strategy and Brand Positioning

Marketing is the study of a market. A market is an exchange between two parties. These exchanges are frequently between a buyer and a seller…

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Principles of Pricing

A firm’s marketing efforts are directed toward creating value for its chosen customers. Understanding customers’ wants and needs is the…

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