6 posts tagged with "design thinking"

Conjoint Analysis

A simple way to assess how much consumers value a product feature would be to directly ask the question. However, there are a few problems…

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Creative Selection

After making the shift from computers to personal technology, Apple emerged as one of the most successful enterprises in the world. In his…

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Design Thinking Fundamentals

What is Design Thinking? Design thinking is a user-centered, creative, and collaborative problem-solving methodology. Design thinking also…

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Empathaizing to Understand the Problem

Initial Problem Description The very first step in the design thinking process is for the design team to find out more about the problem. In…

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Ideation and Synthesis

Divergent and Convergent Thinking Once you’ve done enough research to feel confident about your understanding of the problem definition, you…

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Prototyping and Testing

Your Prototype is a Hypothesis In science, a hypothesis is a proposed explanation of a phenomenon. Even more important, for a proposed…

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