Wharton

Academic institution.

3 notes derived from Wharton's work

Branding

Perception is the process of developing an interpretation of a stimulus, or in other words, deciding what a stimulus means. It is perhaps…

Read more
Customer Centricity

Product-centric companies are focused on making the best product for their customers. The have a product-oriented organizational structure…

Read more
Marketing Strategy and Brand Positioning

Marketing is the study of a market. A market is an exchange between two parties. These exchanges are frequently between a buyer and a seller…

Read more