McKinsey & Company is an American management consulting firm. McKinsey has published the McKinsey Quarterly since 1964, funds the McKinsey Global Institute research organization, publishes reports on management topics, and has authored influential books on management.

1 note derived from McKinsey's work

Marketing Strategy and Brand Positioning

Marketing is the study of a market. A market is an exchange between two parties. These exchanges are frequently between a buyer and a seller…

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