Columbia Business School

Academic institution.

4 notes derived from Columbia Business School's work

Conjoint Analysis

A simple way to assess how much consumers value a product feature would be to directly ask the question. However, there are a few problems…

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Organizational Change

Organizational change is one of the hardest things for leaders to achieve, whether it involves a group, a division, or an entire company…

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Competitive Dynamics and Game Theory

A Primer on Game Theory Most strategic decisions are highly interdependent. The formulation of a firm’s strategy almost always depends on…

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Strategy Formulatin and Competitive Advantage

What is Strategy? Strategy, in the abstract, is the formulation of a plan and process for the attainment of sustained and superior profits…

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